INTERNET CONSULTANTS
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PHONE: 912 538 7028| In order to realize your full business potential, many things must be considered, before writing the first line of HTML, on your new Webpage. A properly designed Homepage can make a significant difference in your business profits. Below are listed some design considerations. |
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Startup costs for your business website, and a dynamic website design plan, are very important considerations, while you are getting your site up and running. You are developing a very powerful promotional tool for your company, but you must set limits on the initial investment costs. Consider the annual cost of a typical yellow page ad. Then, consider this yellow page ad is only being seen locally. For the same money you would spend on a yellow page ad you can be on the world wide web. With the web, you have the ability to make changes in product or service information, as soon as changes occur. This is impossible with an annually printed ad. Your website should be budgeted to the same cost amounts, or only slightly more than you would spend on an annual yellow page ad. That is, you should not pay more than a few thousand dollars for your website setup. Since you are probably expecting to spend this money on advertising already, this type of approach will enable you to realize benefits and a cash return on the initial investment, almost immediately. |
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You have an opportunity to enhance your businesses public image with your web presence. Your webpage content must be concise and dynamic. Failing this, your public image may suffer and sales will surely lag. Client confidence brings repeat business, and is perhaps one of the most important aspects of a sound business foundation. Harness the marketing and information potential of the internet, by perfecting your site. Research shows that sites that are too flashy, usually don't sell goods and or services. |
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What looks good on Netscape may not look as good on Internet Explorer. The colors on any two video monitors will probably be different. The background colors, and gif files you use, must match the text. Many text colors and background colors don't work well together. Some combinations of colors won't even let the text show at all. |
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Another design consideration is graphics. If these files are too large, they will load slowly, and the person viewing your page will get tired of waiting and move on. How many times have you seen the status bar show that you are loading.... and loading.... and loading.... something.... but nothing is showing up on the screen? This is very bad form, and will make the person viewing your page move on to something else and not come back. |
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Market research is another important consideration when you are thinking about a web presence. If you aren't aware of what your competition is doing on the world wide web, you have no point of reference. You will surely get lost in the competitive crowd. However, there is a solution. By researching the pages of the world wide web, you can obtain the advertising information you need about your competition. With this knowledge it is possible to design a dynamic, and state of the art Webpage. Without this competitive edge, you may have a very difficult time staying ahead of your competitors. Harness the marketing potential of the internet by perfecting your web presence. The potential profits for your business are enormous. |
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Remember, it was a search engine that brought the visitor to your site in the first place. Your visitor came looking for information, not "cool" looking graphics. Your pages need to download quickly, and be must able to be found on a search engine. This requires that the widest possible range of search engines be aware of your site, and be properly indexed. You must also develop a continuing site promotion program, by following up on these search engine registrations, on a regular basis. You must regularly check the effectiveness of your website, by checking it's "hit" activity, and it's placement of each individual search engine. This cannot be over stressed. If you can't find your webpage on a particular search engine, then no one else can find you either. |
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