
| If someone asked you to build a business in a day, you would immediately say, "it can't be done". You wouldn't even consider trying to create a business ad campaign in just one day. You know and understand, all too well, these things take considerable time and thought. The same holds true for a website. Why then would you believe that you can have a top of the line website with very little effort? A business website that can really bring in Visitors and help sell your goods and services, will consume considerable thought and effort. |
| Consider, for a moment, the time spent scanning in logos, artwork and graphic design, color matching, and the most important thing, The Copy. It is not unreasonable, for a web professional, to have at least one hundred or more hours in the project. Writing, rewriting, testing links, uploading, etc., will eat up more time. During the first three months or so, after your website is up and running, it's pages must be registered and reregistered on the search engines. This technique will only be successful if your site is constantly monitored and updated. Sometimes, partial rewrites may be required. This combined process will probably take another fifty hours total. To have a successful ad campaign, you must be prepared to follow up each stage of this development. |
| In order for the site to accurately reflect what your business is about, regular updates to the basic material is necessary, on a continuing basis. Your website is your world wide storefront, and must be treated as such. You are trying to attract a global market. Anything less than a world class webpage will not be sufficient. |
| The times given above are for reference only and of course can't reflect the actual times needed to complete each phase of the operation. These times, however, take into consideration using a professional, for all operations. These times will of course be much longer, for a non-professional. The average small business executive just doesn't have the time or expertise to include this extra work into his or her very busy daily schedule. The only answer, to this modern dilemma, is an internet professional. We can handle these many details, with ease. |